VISION :

The market leader in customer loyalty, employee engagement and
investor confidence.

MISSION:

The most trusted source of convenience for fuel and related products
focused on non-urban markets.


VALUES:

INTEGRITY:  We will always do the right thing
     * Be ethical in all we do
     * Be trustworthy
     * Meet or exceed legal and industry standards
     * Say what we will do and do what we say


PEOPLE:       Respect the needs of customers, employees and others
     * Provide a safe working environment
     * Act responsibly
     * Foster an environment of growth and opportunity
     * Encourage and support involvement in our communities
     * Respect and protect our environment
     * Dialogue with stakeholders


TEAMWORK: Achieve greater results by working together
     * Work collaboratively internally and externally
     * Honour our commitments
     * Hold each other accountable
     * Value diversity
     * Communicate effectively
     * Help others succeed together


SUCCESS:     Set and achieve challenging goals
     * Strive for excellence
     * Encourage and reward team and individual initiative
     * Foster entrepreneurial behaviour and innovation
     * Drive and measure continuous improvement
     * Demonstrate a commitment to learning